The wellbeing of Your business is My business...
My name is Joy Reed, Retail Consultant, consider me a
Shop Doctor, let me check the health of your organisation, diagnose symptoms of underlying issues, prescribe a recovery plan and keep Our nation of shopkeepers healthy.
If you are an owner/operator of a shopping centre, visitor attraction or market, I have introduced a new Mystery Shopper service available through an online portal.
Unlike other mystery Shopping companies I offer a bespoke service culminating in a suite of recommendations to improve the performance of the Retailers and/or the Food and Beverage operators.
Why not book a consultation today, free of charge, to learn how I work and how I can improve the health of Your retail or hospitality business.
Learn More
The Shop Doctor Undercover!
A bespoke service for:
Shopping Centres
Markets
Precincts
Town Centre Managers
High Street Collectives
Individual Mystery Shops conducted by a retail expert and a strategic overview of the Centre, Market, Precinct, Town Centre or High Street.
What sets me apart is: The reports result in actions to drive improvements in Footfall, Spend, Customer Return Rate and, ultimately for landlords and managers, revenue!
What Next?
For an initial conversation about your business and how I might help, with no obligation, call me
Joy Reed 07471 947176
Read Testimonials
Shopkeepers of the future
I am committed to promoting Retail as an exciting profession for young people.
I work closely with organisations such as
Young Enterprise,
The University of Chester and
The Young Chamber sign posting young people to retail as a worthwhile and rewarding career.
In addition I write and deliver bespoke training programmes for local schools.
Here is what a couple of educational bodies had to say about my interventions:
Lisa Conway, Senior Lecturer at University of Chester Business School, who leads on Retail Management for the University said:
Our Retail Management students at University of Chester Business School
have been very lucky to benefit from Joy’s expertise over a number of
years. She has provided us with insightful guest lecture sessions, as well
as sitting on a panel of experts for their final assessment. This is
formatted as a Retail Careers Assessment Centre where a retailing experts
work alongside academics to ask the students probing ‘interview’ questions
and provide valuable feedback on their research presentations. It means
such a lot to them to gain that advice from retail experts like Joy, whose
comments are always developmental and constructive.
Joy is a pleasure to work with, always enthusiastic, helpful and kind. It
isn’t just my students who are lucky to have her input, she is a great
asset to the teaching and assessment of the module too and I hope to be
able to steal away some of her time for many years to come.
Thanks, Lisa
Liam Cavanagh of Archers Brook School, Chester said:
Having Joy deliver a workshop to our pupils really made our school
enterprise a meaningful project. The workshop Joy delivered presented our
pupils with the opportunity to consider the importance of product design
and marketing. Pupils really gathered an understanding of the neccessity of
getting these aspects right in order to make the selling of their products
successful. Following the workshop, a pupil of ours has favourited virtual
merchandiser as a career in her Morrisby account. Joy was a real
inspiration to the pupils and raised aspirations for those involved.
Thanks, Liam
Testimonials
Adele Thomas, Chester Market, Chester
We commissioned Joy to provide a mystery shopper review of the new Chester Market.
We have found her evaluation very perceptive and thorough which has given us many insights and suggestions that we can act upon to improve the overall performance and presentation of the market.
Adele Thomas
Ginny White (Partner), Blakemere Village, Northwich
Blakemere Village recently enjoyed the benefits of working with Joy Reed of Retail Top "N" Tail.
Joy worked closely with us and our shop owners, offering invaluable support, advice and action plans to assist our retailers in increasing sales, merchandising and displays, purchasing, product lines, customer service, in fact a whole spectrum of retail analysis and appraisal.
Both us as landlords of the site, and our tenants, found her assistance and recommendations invaluable and insightful, and we would highly endorse the services provided by Retail Top "N" Tail. In this uncertain economic climate with low customer confidence, her services will become even more important to the retail sector, so my advice would be to contact her sooner rather than later, or her diary will be full!
Thank you Joy, from us all at Blakemere Village.
Pippa & James, Moohlah (Local Food Shop), Ellesmere, Shropshire
Joy is a pleasure to work with & her extensive experience of retail was
invaluable in helping us to move our business forward & improve it for the
better. Joy has a real skill in giving business owners the confidence to
make the necessary changes and these changes have resulted in fantastic
feedback from our customers. I will continue to work with Joy in the future
as it is helpful to have someone that is removed from the business to see
things with fresh objective eyes to provide the necessary knowledge &
motivation to make further improvements.
Thanks, Pippa
Katie Williams, Xplore! Science Discovery Centre, Wrexham
The timing was perfect when I met Joy at a Chamber networking event at Chester Zoo several months ago. Xplore! had not long moved to a new town-centre location which boasted a much better shop and cafe offer but sales following the pandemic were affected significantly. Joy met the team and immediately set to work on a short-term plan with the introduction of some quick wins before presenting back some longer-term, higher investment solutions to increase sales. The post-pandemic fallout on the highstreet has been stark but now at least Xplore! is much better positioned to capitalise on footfall as it starts to pick up.
Thanks, Katie
Jenny Paul (previously Head of Retail for Osprey UK) "Business Owner, Consultant, Mentor & Coach"
Joy is a highly skilled, senior retail professional with a wealth of knowledge of the sector and market trends. I have had the pleasure of working with Joy for over a decade and have always been impressed by her ability to speedily build strong relationships, at all levels, along with the excellent support she offers retailers. Joy is focused on a great customer experience, first-class service and has the highest standards of visual presentation. Joy’s analytical skills are exceptional - extremely commercial and profit driven, using KPIs to shape strategic direction. Influential and inspiring, I would thoroughly recommend Joy to support the growth of any business.
Joy Reed
I am a highly skilled business professional established as a retail expert with an in-depth knowledge of the industry and market trends.
I have successfully managed over 80 store managers for a number of global businesses and I have been responsible for turnovers in excess of £80m.
Twelve years as a Business Analyst/Retail Consultant for the UK's largest Designer Outlet in Cheshire, I worked with 150 retail and hospitality brands in varying business sizes, providing them with the tools they needed to achieve (often exceeding) their company targets.
I want to use my expertise to help my local towns thrive and prosper, both independent businesses and visitor attractions.
Services
Strategy: Shaping a new or existing 5 year business plan.
Coaching and mentoring at all levels.
Market share: Competitor analysis and footfall driving initiatives.
Service: Converting more customers, increasing the basket size, ensuring staff are productive and efficient.
Sales growth and troubleshooting.
Process: driving operational improvements.
Resource: recruitment, training and development, new staff inductions.
Commercial: Building Key Performance Improvements - increasing footfall, improving the conversion of footfall and raising the average spend per customer.
Accounts: A full P&L review of cash flow and costs.
Visual: Delivering the highest standards of presentation (the silent seller).
Environment: Advise on refits, store refreshes and re-lays to improve customer flow and/or stock densities.
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